Founder, CEO, & Chief Consultant
Galleria Vittorio Emanuele II, Milan, Italy 2025
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Conner Lundberg founded Conner Louis L.L.C. to help organizations turn sustainability from a broad ambition into a practical operating advantage. Today, that work is specialized around wellness sustainability—supporting businesses whose promise of health, restoration, and care should be reflected in the systems behind the guest experience.
Conner works at the intersection of sustainability strategy, wellness hospitality, operations, guest trust, and implementation. The lens is both analytical and human: identify where water, energy, waste, products, materials, land, staff practices, and brand claims are creating friction, then build a roadmap that strengthens performance without weakening the experience.
EarthToned provides an additional living connection to wellness, community, mindful movement, and environmental stewardship. Together, these experiences help Conner understand wellness not only as an industry category, but as a promise that guests should be able to feel and trust.
The standard remains Profit with a Pulse: build healthier businesses, create measurable value, and protect the people, places, and natural systems that make wellness possible.
Explore Conner’s areas of expertise:
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